I'm Abhishek. I work in marketing and growth.
I lead marketing and go-to-market, from launch to the channels that keep a product growing. Some of that work is below.
More than ten years in marketing and growth, across creator marketing, SEO, paid media and partnerships.
Questions I've worked on
Which channels should a deals platform keep funding?
Which paid YouTube placements should we keep and which should we cut?
How many YouTube views could creator integrations realistically bring us?
When someone's first-choice domain is taken, which kind of alternative should we suggest?
How I work
Understand
Talk to customers and read the data until it is clear who we are selling to and why they would care.
Choose
Pick the channel, message or launch most likely to move things, and write down what I expect to happen.
Test
Run it small, with a control and a number we agreed on beforehand.
Scale
Put more behind what worked, make it repeatable, and drop what did not.
What I use
- Analysis
- Analytics, competitive intelligence, user research
- Experimentation
- SEO and growth experiments, A/B testing
- Channels
- Creator marketing, SEO, AEO and GEO, paid media, partnerships
- Tools
- AI-built marketing tools for channel analysis and placement classification
Open to consulting
I'm open to consulting on marketing and growth: go-to-market for a launch, creator and partnership channels, SEO and AI-search visibility, or setting up tests that show what is working.
Community projects
MeepleHost
A tool for organising board game nights. Set the game, time and seats, share one link, and people join in two taps.
More are on the way.